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April 20-23, 2026
Walter E. Washington Convention CenterWashington, D.C.

2026 Event Schedule

Data Center Market-by-Market Dynamics: Demand Trends and Challenges Across the Industry

Alan Howard  (Principal Analyst, Omdia)
Colby Cox  (Managing Director - Americas, DC Byte)
Ed Socia  (Director - North America, data center Hawk)
Phill Lawson-Shanks  (Chief Innovation and Technology Officer, Aligned Data Centers)
Location: Ballroom C
Date: Wednesday, April 22
Time: 1:30 pm - 2:15 pm
Pass Type: AFCOM Solution Provider, All Access Conference, Industry Conference, Standard Conference - Get your pass now!
Track: Colocation, Hyperscale & Cloud Innovation
Session Type: Conference Session
Vault Recording: TBD
Audience Level: All Audiences

Data center vacancy rates are at an all-time low; lease rates have been rising in many markets; power constrained markets and data centers builds are increasing; data center design and construction is a new game with unprecedented demands; local regulator, legislator, and citizen pushback on development projects is expanding. But not all markets experience these issues, and these challenges are not necessarily insurmountable.

The panelists for this session each have technical data center backgrounds and specialize in tracking, studying, and working on these challenging issues. Be prepared for a wide-ranging discussion on the specific questions and curiosities attendees bring. Where would you like your next data center building or deployment to be? How do data center builders overcome the technical customer requirements and supply chain challenges? What can you do to ease the potential obstacles or burdens that may lie ahead?