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Data Center World 2023

Data Center World delivers expert strategy and insight on the technologies and concepts you need to know to plan, manage, and optimize your data center. Data Center World educational conference programming is focused on the rapidly advancing data center technologies. Click on session titles for full session descriptions. All times noted are in CST (Austin, Texas time zone).

Peter GrossManaging PartnerPMG Associates

Peter is the Managing Partner at PMG Associates. Prior to his role at PMG Associates, Peter lead the Mission Critical Systems group at Bloom Energy, the leading manufacturer of solid oxide fuel cells.

Prior to joining Bloom, he was the Managing Partner for HP’s Carbon, Power and Critical Facilities Services where he was responsible for strategic technology planning and business development. He was the co-founder and CEO of EYP Mission Critical Facilities, Inc., the premier consulting and engineering firm dedicated to the design and operations of data centers. In this position, he has played a pivotal role in the rapid growth of EYP MCF’s business since its founding in 1997, leading to its acquisition by HP in 2008.

Peter is recognized as a thought leader in the mission-critical information, communication and infrastructure design realm, has published numerous technical papers in the field, and is a frequent speaker at international events. His focus centers on mission-critical facilities, high-reliability design, energy and sustainability. Peter has more than 30 years’ experience in the engineering and design of power systems as applied to data centers, trading floors, command and control centers, and telecommunication and broadcasting facilities.

Peter has been at the forefront of many innovative concepts that have contributed to the data center industry evolution, such as the HP modular, pre-fabricated FlexDC product and he was co-awarded a patent for Direct Current power distribution topology. He is presently focused on transforming the data center architecture through the use of fuel cells.

Peter is the recipient of 2010 Data Center Dynamics “Outstanding Contribution to the Industry” award. He was quoted in many publications, including The New York Times, Businessweek and Computerworld.

A Senior IEEE Member and a Registered Professional Engineer, Peter was one of the contributors to IEEE Standard 3006.7-2013, “Recommended Practice for determining the reliability of 7×24 Power Systems in industrial and commercial facilities”.
In 2012 he joined the Ontario’s High Performance Research Computing (HPRC) Strategic Advisory Committee. He is also a member of the Advisory Board of UCLA’s Institute of Environment and Sustainability and of Southern Methodist University’s Data Center System Engineering Board of Advisors.

He graduated from the Polytechnic Institute of Bucharest with a degree in Electrical Engineering and received an MBA from California State University. Currently, Peter lives with his wife in Santa Monica, California

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