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Save the date for Data Center World 2023: May 8-11, 2023. 

Data Center World 2022

Data Center World delivers expert strategy and insight on the technologies and concepts you need to know to plan, manage, and optimize your data center. Data Center World 2022 educational conference programming is focused on the rapidly advancing data center technologies like edge computing, co-location, hyperscale, and predictive analytics - all within a rapidly changing global business climate -- in order to give attendees a leg up on their competitors to become the new trailblazers of the data center. Click on session titles for full session descriptions. All times noted are in CST (Austin, Texas time zone).

Making Business Continuity a Competitive Advantage

Jim Nelson  (President, ICOR)

Location: 9BC

Date: Wednesday, March 30

Time: 1:30 pm - 2:20 pm

Pass type: All Access, Industry Conference, Standard - Get your pass now!

Track: Design, Build, Operate, Control

Session Type: Session

Vault Recording: TBD

Audience Level: All

Self Employed / Independent

We live in a technology driven world. Every possible business process has been automated to the point where IT is now deeply embedded in the operating fabric of the entire organization. Organizations are now highly dependent on information technology. Simultaneously, and quite unintentionally, information technology has also introduced new, and significant, exposures into every business-layer of the organization and across every market-segment.

As Nicholas G. Carr points out in his article IT Doesn't Matter, "no one would dispute that Information technology has become the backbone of commerce. It underpins the operations of individual companies, ties together far-flung supply chains, and, increasingly, links businesses to the customers they serve. Hardly a dollar or euro changes hands anymore without the aid of computer systems." Even a brief disruption to IT therefore, could significantly reduce the ability for an organization to implement their intended strategy. Moreover, the likelihood that an organization will experience a disruption to IT is far greater than any business interruption caused by a disaster or 'black swan' event.
Cloud computing, converged infrastructures, server clustering, virtualization, remote data replication, and other emerging technologies can provide solutions that mitigate the impact of IT interruptions. However, these types of solutions are also very costly and complex undertakings.

Using Information Technology as a backdrop, this session will present a model that not only quantifies risk but more importantly, the model provides the correlation needed to rationally evaluate the tradeoffs that deliver competitive advantage using conventional ROI.


1- This session provides a methodology and model to economically-quantify risk.
2- Provides a method to identify and prioritize the serious and salient threats.
3- Provides a 'cause-and-effect' correlation needed to identify business trade-offs.
4- Provides a method to rationally evaluate the business trade-offs essential to deliver competitive advantage using conventional Return-on-investment and cost-benefit balancing.