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Cynthia Beath (Professor, University of Texas Austin and Co-Author of "Designed for Digital")
Location: Lila Cockrell Theatre
Date: Tuesday, March 17
Time: 3:00pm - 4:00pm
Pass Type : All Access, Standard
Track : Keynote Programming
Session Type: Keynote
Vault Recording: TBD
Data center professionals are always on the forefront of technology advancement. Knowing how technology can transform a company and its customers is their strength. However, there’s a universal frustration among this group that stems from an inability to fully exploit digital capabilities to achieve business strategy. The problem is that most business leaders expect their existing organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility.
In this keynote based on the book “Designed for Digital: How to Architect Your Business for Sustained Success” – a Forbes Top 10 Tech Book for 2019 – co-author Cynthia Beath notes that many established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are truly designed for digital. That is, they cannot repeatedly and successfully offer new digital value propositions to their customers. Beath provides an essential guide for retooling organizations for digital success, and explains how effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Digital design, not strategy, is what separates winners from losers in the digital economy.