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Data Center World 2020: A Virtual Experience

Browse and sort the growing list of Data Center World 2020 sessions by pass type, topic, and format.

Agenda at a Glance

Keynote: Designed for Digital: How to Architect Your Business for Sustained Success

Location: Data Center World Session Valut

Pass Type : All Access, Standard

Track : Keynote Programming

Session Type: Keynote

Vault Recording: TBD

Data center professionals are always on the forefront of technology advancement. Knowing how technology can transform a company and its customers is their strength. However, there’s a universal frustration among this group that stems from an inability to fully exploit digital capabilities to achieve business strategy. The problem is that most business leaders expect their existing organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility.

In this keynote based on the book “Designed for Digital: How to Architect Your Business for Sustained Success” – a Forbes Top 10 Tech Book for 2019 – co-author Cynthia Beath notes that many established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are truly designed for digital. That is, they cannot repeatedly and successfully offer new digital value propositions to their customers. Beath provides an essential guide for retooling organizations for digital success, and explains how effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Digital design, not strategy, is what separates winners from losers in the digital economy.